How We Use
Cookies.

This Cookie Policy explains how Play Pause Post, Inc. ("Play Pause Post," "we," "our," or "us") uses cookies and similar tracking technologies on our website (playpausepost.in), platform, and embedded video player (collectively, the "Services").

This Policy should be read alongside our Privacy Policy and Terms of Service, which provide further detail on how we process your personal data. By continuing to use our Services after being presented with our Cookie Consent Banner, you consent to our use of non-essential cookies as described below.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website or use a web-based application. They allow the website to recognise your device, remember your preferences, and collect information about how you interact with the service.

In addition to cookies, we may also use similar technologies such as:

• Local Storage & Session Storage: Browser-based storage mechanisms used to retain data across or within a single browsing session.
• Pixel Tags / Web Beacons: Tiny invisible images embedded in pages or emails that signal when content has been accessed.
• Device Fingerprinting: A combination of device attributes used to identify a device without storing a file on it.
• SDKs and APIs: Used within our embedded video player to collect engagement signals from viewer devices.

For simplicity, all of these technologies are referred to collectively as "cookies" throughout this Policy.

2. Who Sets Cookies on Our Services?

2.1 First-Party Cookies

Set directly by Play Pause Post when you visit our website or use our platform. These are used to operate core functionality, remember your preferences, and analyse usage of our Services.

2.2 Third-Party Cookies

Set by third-party service providers (Data Processors) that we have engaged to help deliver our Services — such as analytics platforms, payment processors, and customer support tools. These third parties may also collect data under their own privacy policies.

2.3 Embedded Player Cookies

When our embedded video player is deployed on a third-party website, cookies may be set on that website's visitors by our player. The operator of that website is independently responsible for disclosing this to their users and obtaining the necessary consents under applicable law.

3. Categories of Cookies We Use

4. Specific Cookies We Use

4.1 Essential Cookies

• ppp_session — Maintains your authenticated session. Expires at end of browser session.
• ppp_csrf — Cross-site request forgery protection token. Expires at end of browser session.
• ppp_auth — Persistent login token (remember me). Expires after 30 days.
• ppp_sec — Rate-limiting and security fingerprint. Expires after 1 hour.

4.2 Functional Cookies

• ppp_prefs — Stores your dashboard layout, theme, and display preferences. Expires after 12 months.
• ppp_lang — Stores your language selection. Expires after 12 months.
• ppp_cookie_consent — Records your cookie consent choices. Expires after 12 months.

4.3 Analytics Cookies

• _ppp_analytics — Tracks page views, feature interactions, and session duration on our platform. Expires after 13 months.
• Third-party analytics — We may use services such as Google Analytics or a self-hosted equivalent. Data collected is anonymised and aggregated before use.

4.4 Measurement & Marketing Cookies

• ppp_player_id — Anonymous viewer identifier used within our embedded player to attribute engagement events to a single session without identifying the individual. Expires after 13 months.
• ppp_campaign — Tracks campaign referral and attribution for our business customers' video campaigns. Expires after 90 days.

5. Legal Basis for Cookie-Based Processing (DPDP Act, 2023)

Under the Digital Personal Data Protection Act, 2023:

• Essential cookies are placed on the basis of legitimate use under Section 7 of the DPDP Act — they are strictly necessary to provide the service you have requested.
• All other cookies (functional, analytics, measurement, marketing) are placed only with your informed consent, obtained through our Cookie Consent Banner at your first visit. You may withdraw or modify this consent at any time.

Where cookies process personal data of Indian Data Principals, we comply with the DPDP Act, 2023 and DPDP Rules, 2025 in relation to that processing.

6. Managing Your Cookie Preferences

6.1 Cookie Preference Centre

You can review and update your cookie preferences at any time by clicking "Cookie Settings" in the footer of our website. This will reopen our Cookie Consent Banner, allowing you to enable or disable each non-essential category independently.

6.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies stored by websites.
• Block all cookies or cookies from specific websites.
• Set preferences for cookies on a site-by-site basis.

Please note that disabling essential cookies will impair the functionality of our Services, including login and session management. Refer to your browser's help documentation for instructions:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions

6.3 Withdrawing Consent

You may withdraw your consent to non-essential cookies at any time via our Cookie Preference Centre or by emailing dpo@playpausepost.in. Withdrawal will not affect the lawfulness of any processing based on consent before its withdrawal.

7. Cookies and Children

We do not knowingly use cookies to track or profile individuals under 18 years of age for targeted advertising, behavioural monitoring, or any purpose detrimental to their well-being, in accordance with Section 9 of the DPDP Act, 2023. If you believe a child has been subjected to non-essential cookie tracking without parental consent, please contact us at dpo@playpausepost.in.

8. Responsibilities of Business Customers

If you are a Play Pause Post business customer who deploys our embedded video player on your own website or application, you are independently responsible for:

• Disclosing the use of our player's cookies in your own Cookie Policy and Privacy Policy.
• Obtaining valid, informed consent from your end users for any non-essential cookies set by our player on your domain.
• Ensuring compliance with the DPDP Act, 2023, and any other applicable cookie or privacy regulations in the jurisdictions where your website operates.

We provide documentation to assist you with these disclosures. Contact support@playpausepost.in for integration guidance.

9. Retention of Cookie Data

Personal data collected via cookies is retained in accordance with our Privacy Policy. Specifically:

• Analytics and engagement data derived from cookies is retained in identifiable form for up to 24 months, after which it is aggregated and de-identified.
• Consent records (what you consented to and when) are retained for up to 36 months to demonstrate compliance.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our business practices. Where changes are material, we will:

• Post the revised Policy with an updated effective date.
• Re-display the Cookie Consent Banner where required to obtain fresh consent.
• Send a notice to your registered email address if you have an account with us.

11. Contact Us

For any questions or requests relating to this Cookie Policy or our use of cookies, please contact: